Ad Campaign: 5150+Kingvale

A print and online campaign for a first-of-its-kind collaboration between our brand and the first snowboard-only park lab, Kingvale. My creative team capitalized on our long relation with this unique group of riders and park shapers to increase the consumer awareness of both brands through contests, promotions, editorial, ad campaigns and videos – as well as designing 5150 branded park elements and coordinating a Street Van tour.